Fight.ID and UFC Expand Web3 Partnership to Enhance Digital Fan Engagement

Fightfi, the developer behind the Web3 combat sports platform Fight.ID, has deepened its collaboration with the Ultimate Fighting Championship (UFC) to advance blockchain-based fan engagement initiatives. The partnership seeks to leverage Web3 infrastructure to create immersive digital experiences for UFC's global audience, fostering deeper interaction and participation.

As the key partner behind UFC Strike—the organization's official digital collectibles platform—Fight.ID has played a pivotal role in delivering Web3 experiences to MMA fans over the past three years. The expanded alliance will introduce a blockchain-powered loyalty system, a fighter prize pool mechanism, and an exclusive premium merchandise line for Fight.ID users.

To fuel this next phase of growth, Fight.ID secured funding from a mix of institutional and individual investors spanning technology and sports. Backers include Anthos Capital, Aptos Foundation, and Fabric VC, alongside UFC athletes such as Gilbert Burns and Alexandre Pantoja. The involvement of high-profile figures like Craig Kallman, Chief Music Officer at Atlantic Music Group, underscores the crossover appeal of Web3 in entertainment and sports.